Sales Manager

ATS Global is an independent solution provider for industrial and process automation, industrial IT and quality solutions. Founded in 1986, we help manufacturers worldwide improve operational performance through smart digital transformation.

Our expertise spans control technologies, SCADA/HMI, industrial communication and networks, databases, manufacturing execution systems (MES), and integrated industrial solutions. With a worldwide network of offices and experts, we combine global capabilities with local customer knowledge.

As we continue to grow our business in Thailand, we are looking for an experienced Sales Manager to lead commercial development, strengthen strategic customer relationships and drive profitable growth across our industrial technology portfolio.

The Position

Reporting to the Divisional Manager, you will take ownership of sales development and profitable order intake for ATS Thailand. You will be responsible for acquiring new customers, expanding existing accounts and positioning ATS as a trusted partner for industrial automation, manufacturing IT/OT and digital manufacturing solutions.

You will work closely with pre-sales, Engineering, Operations, Finance, Legal/Compliance, Marketing and regional sales leadership to develop compelling customer solutions, secure commercially sound contracts and ensure a smooth transition from sales to project delivery.

This is a hands-on commercial leadership role combining business development, strategic account management, technical solution selling, commercial negotiation and team development.

Key Responsibilities

Sales growth and business development

• Own the annual sales plan for ATS Thailand and translate business objectives into account, sector and offering priorities.
• Build and maintain a qualified sales pipeline across new and existing customers.
• Identify and develop opportunities in automotive, food and beverage, petrochemicals and chemicals, pharmaceuticals, electronics and semiconductors, utilities, data centres and other relevant industries.
• Focus on strategic customer relationships in Greater Bangkok and the Eastern Economic Corridor (EEC).
• Manage opportunity qualification, account planning, CRM updates and sales forecasting.
• Drive new business acquisition, customer retention and profitable order intake.

Solution selling and portfolio development

• Promote ATS solutions and services, including PLC/DCS/SCADA/HMI engineering, MES and manufacturing IT, OT networking and cybersecurity, BMS, data and digital manufacturing solutions, on-site support, consulting and training.
• Develop recurring revenue through support agreements, managed services, system lifecycle programmes, migrations and framework contracts.
• Collaborate with technology partners on joint opportunities while maintaining ATS’s position as an independent solution provider.
• Translate customer challenges into clear, practical and commercially viable proposals.

Commercial management and negotiation

• Lead bid strategy, solution scoping and pricing in collaboration with Engineering and Operations.
• Ensure proposals are technically deliverable, commercially sound and aligned with target margins.
• Manage tenders, pricing approvals, contract reviews and commercial risk escalation.
• Negotiate contracts, payment terms, warranties, liabilities and change mechanisms to protect profitability and cash flow.
• Monitor commercial performance throughout project delivery, including change requests, variations, customer escalations and acceptance.
• Support timely collections by aligning billing milestones with delivery progress.

Customer relationships and team leadership

• Build trusted relationships with key decision-makers at both plant and executive levels.
• Grow existing accounts, increase customer value and generate repeat business.
• Work with Marketing on campaigns, customer events, case studies and market intelligence.
• Lead, coach and develop the local sales and pre-sales team, establishing clear targets and effective sales processes.
• Collaborate with regional teams and internal stakeholders to support sustainable business growth.

What You Bring

Experience

• At least 10 years of B2B technical sales experience, including a minimum of 5 years selling industrial automation, system integration, MES/industrial IT, BMS or comparable project-based solutions in Thailand.
• A proven track record of meeting or exceeding sales and order intake targets for projects and services.
• An established network of customers and decision-makers in the Thai manufacturing and process industries, ideally including multinational manufacturers in the EEC.
• Experience leading complex bids, tenders, proposals and contract negotiations.
• Experience managing or mentoring sales and pre-sales professionals.
• Demonstrated success in developing strategic accounts and building long-term customer relationships.

Technical and commercial knowledge

• A good understanding of industrial technologies such as PLC, DCS, SCADA/HMI, MES, OT networks, cybersecurity and IT/OT integration.
• Familiarity with industrial automation vendors and the role of independent system integrators.
• Strong commercial and financial awareness, including pricing, project margins, payment terms, cash flow and contract risk.
• Experience with CRM systems, pipeline management and sales forecasting.
• A degree in Electrical Engineering, Control Engineering, Instrumentation, Mechatronics or a related technical discipline. A business qualification or MBA is an advantage.

Personal attributes and language skills

• A commercially driven, target-oriented approach, balancing business growth with profitability and delivery commitments.
• Strong consultative selling, presentation, negotiation and problem-solving skills.
• The ability to communicate effectively with engineers, plant managers, procurement teams and senior executives.
• A collaborative leadership style and a strong sense of ownership.
• High integrity and commitment to ethical sales practices and compliance.
• Fluent Thai and strong written and spoken business English.

How Success Will Be Measured

Your success will be reflected in profitable order intake, pipeline quality, sales forecast accuracy, customer retention and recurring revenue growth. You will also be accountable for protecting sold margins and ensuring successful commercial handovers to the delivery teams.

What We Offer

• A competitive salary and benefits package.
• The opportunity to lead commercial growth in an established international industrial technology business.
• Exposure to major manufacturing customers and a broad portfolio of automation and digital manufacturing solutions.
• Collaboration with experienced engineering, operations and commercial teams across the ATS Global network.
• The opportunity to make a direct contribution to customer performance and business expansion.

Location and Travel

The role is based in Bangkok, Thailand, with regular travel to customer sites and industrial estates throughout Thailand, including the Eastern Economic Corridor. Occasional regional travel may also be required.

Interested?

If you have a strong background in technical solution sales, industrial automation and manufacturing, and are ready to take ownership of business growth in Thailand, we would like to hear from you.

Apply today and join ATS Global in helping manufacturers achieve smarter, more connected and more efficient operations.